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In the Atelier, the CEO settles the brand with Piochi. On the Board, Piochi reviews what the team will launch before it goes out.

Both formats are for companies with revenue above R$ 5 million; below that, the route is the Desire Sprint.

Desire Atelier

For the CEO who has to decide what the brand will be before the team executes: a repositioning, a new market, a succession, or several brands and no decision on which one fronts the group. The timeline is set out in the proposal and depends on how many brands are involved.

see the Atelier →

Desire Board

For when the brand platform is in place and the team is executing. It runs for as long as the company wants, and every piece the team sends comes back with bossa's assessment.

see the Board →

A 45-minute conversation with Piochi about your brand

Prefer WhatsApp? +55 11 93621-9497

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