Ricardo Piochi
Founder of Folhetim and bossa, and Luis Pradas's partner at Persona. He is the one who sits with the CEO when a company commissions the Atelier.
Client side until 2011, agency since then, consultancy since 2023
Ricardo Piochi
He started as a marketer on the client side and founded Folhetim in 2011. The turning point came in 2018 with the Chandon account, which opened the door to the LVMH group (Veuve Clicquot, Moët & Chandon and Dom Pérignon came through the same door). He trained in business administration, which explains his habit of asking about returns before looking at aesthetics.
What he has been writing
He writes on LinkedIn and on Folhetim's website about what luxury brands do in Brazil. In May he was at the opening of CJ Boa Vista Village in Porto Feliz, and wrote about the hundred luxury operations now set up in the São Paulo countryside.
Another piece opens like this: ‘Itaú opened its first VIP lounge at Guarulhos and took its own logo off the door.’
his articles on Folhetim's website (in Portuguese) → LinkedIn →
A 45-minute conversation with Piochi about your brand
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