Twelve weeks with the owner to settle the brand, the product line and where it sells, designed for companies with revenue of R$ 500,000 to R$ 5 million.
The product wins over anyone who tries it; anyone who has never tried it has no reason to pay what it is worth.
They ask for one because the price is above what they feel the product is worth, and closing that gap was the brand's job.
It got into clients' heads first, and with a worse product.
Until the brand is resolved, every new post carries the same doubt to more people.
training studio, Belo Horizonte
A studio with eight clients an hour, talking like the big health clubs in the same neighbourhood.
That number became the product: the brand story, the voice, the membership plans and the names for the new Belvedere studio, from the Moment module to the DeMy membership card, all came from it.
The twelve weeks follow the order of the pillars: three to map who buys today and who the owner would like to be buying, three for the brand (the story, the way it speaks, the name), three for the line and the sales channels, and the last three for the plan for the months ahead, with each part already assigned to the team or to Folhetim.
The price is set out in the proposal, before the contract, and the first conversation is free.
Yes. He does the diagnosis and the positioning at the start and the final review at the close, and the bossa team runs the weeks in between.
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Desire is made.