Frattina remade its brand at 80 without losing its long-standing clients
Younger generations bought their jewellery at Tiffany and Van Cleef, not at Latin America's largest Rolex retailer.
Folhetim listened to clients, founders and store staff before touching the brand, then rebuilt it from what was already Frattina's own.
120
touchpoints, from the box to the guarantee, under the same brand
The work gave rise to Su Misura, a made-to-order line that Frattina's design team creates with guest collaborators from outside the jewellery world.
With Gabriela Moreno on the brand book.
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