Aromo, coffee in the luxury market

Aromo coffee kit in copper-coloured boxes. — In the kit: grinder, press and glasses.

Aromo Alma poster with a flower and notes of jasmine and citrus. — Aromo Alma, on the poster: ‘jasmine, citrus and a silky finish’.

Aromo Flores box in a green-to-lilac gradient.

Aromo presents itself as the world's first luxury coffee brand. Before the identity was designed, bossa decided which tier of the market it would enter, which coffees would make up the line and where it would first be sold.

The line includes coffees with names of their own, such as Aromo Alma and Aromo Flores.

Without bossa, we would be lost. It brought us clarity on our positioning, designed the ideal product line and built the go-to-market strategy for the luxury market.

CMO, Aromo

Folhetim then designed the identity and communications.

the identity and the film, in Folhetim's case study →

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