Senna Tower sold R$ 1.3 billion in a three-month pre-launch
R$ 1.3bn
sold in a three-month pre-launch
The Senna name turns heads, but an apartment takes months to sell.
Folhetim's campaign banned two things around the Senna name: gratuitous superlatives and speed as a metaphor.
For the developer FG, in Balneário Camboriú: 45,000 leads and R$ 40 million in earned media.
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